Stack & Drop.
A participative way to illustrate &effect – An individual solution for a Software Company.
I developed a set of corporate illustrations for the software company “&effect Data Solutions GmbH”. I had the vision to create an individual graphic set combined in one tool, that empowers the individuals in the company to actively implement the company's corporate identity. Through an intuitive user interface, they now can effortlessly combine various graphic elements according to their specific needs.
How it works: Select elements in the gallery view for browsing, use the list view where graphics are sorted by categories or search for certain keywords – perfect when you're searching for specific attributes. Additionally, you can adjust the canvas ratio and activate layout guides. Choose between a vibrant orange theme or an elegant, sophisticated petrol theme.
The Tool
About the Process
During the design process, I worked closely with &effect to understand their needs and identify which types of illustrations would be genuinely useful for the company and the team. Through regular feedback cycles, I developed a solution that not only aligns with the company’s vision and purpose, but also enables team members to intuitively create graphics customized to their specific use cases within a short amount of time. This approach establishes a clear visual identity, ensures consistency across the company’s communication, and significantly elevates the overall perception of &effect. Stock photos are deliberately replaced by a flexible, custom illustration system.
Use Cases