UNI6X Spotlight on the Berlin Underground.
Product Concept and Package Design – In Cooperation with Anton Schmolze
Are you the one we meet saturday morning, 6am in the subway and this is just the beginning of your night?
The «Berlin View Shadow Palette» was just made for you! Or do you rather enjoy dinner with friends with a view over the spree? Everyone will ask for your decent scent if you are wearing «Platz der Luftbrücke». In Berlin, there is a place to be for everyone. UNI6X just as individual as you are.
The UNI6X project is a playful exploration of the Berlin underground line U6, which was an important part of the history of the division of Germany. It was the only underground line that connected East Berlin with West Berlin. The concept of the UNI6X product line is inspired by the historical typography and design features of the line. The idea is to draw attention to the historical background of the underground and Berlin in general, as well as the modern cultural influence the public transport in Berlin has on the music industry or in fashion. The design of the “UNI6X” collection is based on the tiling and color scheme of the U6 subway stations. Their hand-painted station signs, were directly adopted as the names of the individual cosmetic products, both in terms of content and typography. UNI6X reproduces the flair and character of the stations (ironically) - combined with the associations Berliners have with them.